They convert, then churn and refund — long after you've scaled the budget. Primaxto ranks every source by the customer it creates, then helps you get the maximum value from the ones worth keeping.
| Source | Leads | Customers | CAC | Churn | Action |
|---|---|---|---|---|---|
| Affiliate — Partner B | 310 | 71 | £58 | 9% | Scale |
| Brand Search | 490 | 133 | £29 | 12% | Scale |
| Paid Social — Campaign A | 1,240 | 186 | £42 | 38% | Reduce |
| Display — Prospecting | 2,980 | 249 | £35 | 47% | Investigate |
| Affiliate — Partner C | 180 | 39 | £64 | 14% | Review |
Which source made the customer — and what were they worth?
Ads report clicks. Checkout logs sales. CRM tracks lifecycle. Nothing joins the source to what the customer became — so you over-fund the cheap leads that churn, and under-serve the customers worth keeping.
of low-CAC "winners" churn within 90 days — after you've scaled into them.
hold the pieces. None of them join first-touch to lifetime value.
of customer value flows back to ad platforms — so they keep finding cheap buyers.
Ranking sources is only half of it. The other half is getting the most from the customers you win.
Surface your best — the sources and customers that create real value, ranked by what they're worth, not what they cost.
Get the most from each one. Feed real value into retention, winback and expansion, so the customers worth keeping are worth more.
Make more of them. Send your best-customer signal back to the ad platforms to find lookalikes — and turn winners into referrals.
We map your acquisition from first touch to lifetime value, on data you already have — and hand you the ranking. No migration to find out.